Social Media

The best way to get clients is through building up a social following on Instagram, Tik Tok, and Facebook. We recommend using these and other social media sites of your choice.

Social media is a short and long-term solution for getting clients. Posting videos and images of the teeth whitening process will allow you to demonstrate to potential customers the benefits and results of professional teeth whitening.

Below are a few tips we recommend for building up your social media following.

1. Make it personal.

If there was 1 thing of advice that you took from us for building up your social media it would be to make it personal, because people do not only buy into the teeth whitening service but they also buy into YOU! 

This means that you need to find a way to include the unique aspects of your life into you social media. This may include unique aspects of your personality, personal life, or your story behind pursuing professional teeth whitening.

2. Follow the 80/20 rule.

When it comes to social media people are tired of being bombarded by advertisements. So your social page SHOULD NOT be one big ad for performing professional teeth whitening treatments.

Instead, you should follow the 80/20 rule for your posts. This means that only 2 out of 10 posts should actually be a direct advertisement for your service. The other 80% of your posts may include professional teeth whitening in them but they should not be direct invitations for people to book your service.

See examples of what others are doing to keep the 80/20 rule at the end of the Social Media lesson.

3. Use the same colors, fonts and vibe throughout all your posts.

You want to build a consistent experience for your followers. When they see your post they should automatically associate it with you and your brand. This includes keeping the colors and posting style the same throughout all of your posts.

In the end of this section look through some of the examples that we will provide of what some teeth whitening professionals and others have done to keep a consistent brand image throughout their social media.

4. Switch up your content

In this section we just want to give you some ideas for the kinds of content you can provide for others.

• Before and After images. These are very popular and are great at displaying your customer results.
• Teeth Whitening tips. Give out tips for maintaining a bright smile.
• Product Information. Share information about the professional teeth whitening products that you use.
• Q&As. When it comes to professional teeth whitening people have a lot of questions. Holding a digital Q&A on social media is perfect for getting through peoples reservations.
• Customer Stories. Let your customers tell their teeth whitening story on your media.

5. Engage with Social Media group pages.

Our whitening professionals have had a ton of success by making simple posts about professional teeth whitening on local Facebook Community Groups advertising their business.

Our own spa in Idaho, has received 100’s of customers by making posts on these groups.