We started our professional teeth whitening business with a small spa in Idaho. Getting started was super difficult, it was hard to tell who we could trust with our training and products. In the end our training was not very good and we had to switch our product provider 3 times.
After a couple years of life lessons we decided we wanted to fix the industry by providing better more in-depth training, resources others could turn to for help, and cheaper high quality products for getting started. That is where we are today!