7 Ways To Get Customers For Your Teeth Whitening Business

There are many ways to attract customers to a teeth whitening business. Let’s be honest, getting customers is probably the hardest part of running your business and it can cause such a big headache! When you have a good product like teeth whitening, implementing the right strategy can be very effective! 

Here are a few strategies you can try:

1. Offer a special promotion or discount to new customers that encourages them to try your services.

This is our recommendation for people who are just starting their business. Before you can expect to be successful you need to gain the trust of your customer base by showing them that what you do actually works.

The best way to get people in the door as an inexperienced whitening professional is offering a discount or special promotion like a buy one get one session free or something like an opening week sale, where your customers get 50% off your services.

Whichever promotion you choose, be sure to advertise it on your social pages, website and on digital social groups you belong to on Facebook.

2. Use social media and online marketing to reach a wider audience. 

This is more of a long-term solution. For those who want to grow their business over the long-run creating and building your social media profiles is a must! These profiles are essential for building trust and an active base of clientele. We recommend promoting your services on your business profile and your own personal profiles as well.

As your business grows you may want to look into online advertising. We recommend waiting to see the sales you can get from organic traffic first before focusing on paid advertising because it can be expensive and eat into the money you’re making.

For information on how to build an amazing social media profile click here.

3. Partner with local businesses or organizations to cross-promote each other’s services. For example, you could team up with a salon or spa to offer a discounted teeth whitening package to their customers.

This is a very effective way of getting the word out about your business. By using other businesses that have a dedicated customer base and social following to promote you, you will build trust within your customer base and create a relationship for good word of mouth moving forward.

Keep in mind that this relationship should be mutual, so you should expect to compensate the other business by either promoting their service or by payment for the referrals they give you.

4. Consider offering mobile services, so you can bring your teeth whitening services directly to your customers.

A mobile teeth whitening business is a great way to reach a larger customer base, but may not be for everyone. When deciding whether to pursue a mobile teeth whitening business remember to factor in the cost of travel, because it will affect your bottom line.

For more information on starting a mobile teeth whitening business click here.

5. Reach out to dental offices or other healthcare providers in your area and offer to partner with them to provide teeth whitening services to their patients.

Many dental professionals do not offer teeth whitening services but want their clients to get their teeth whitened before performing cosmetic procedures such as putting in crowns or fillings. This is why we recommend searching out local dentists within your area. Many of these professionals are looking for trusted individuals they can partner with for this service already and it mind as well be you!

6. Host events or workshops to educate people about the benefits of teeth whitening and how your business can help them achieve a brighter, healthier smile.

A unique way of growing your customer base is by providing workshops or participating in events such as local fairs or community outings. These provide a great opportunity for your business to be exposed to people who may otherwise not know about your business and educate them on the benefits of professional teeth whitening.

There may be a cost associated with participating in these events. You will want to make sure that the benefit your business will gain is worth the cost.

7. Have an accredited professional teeth whitening certification.

The best way to get more customers is by being a trusted teeth whitening professional. This means having the appropriate training and certification to back-up your business. Customers will want to know how you learned to whiten teeth, and it’s important that you can back-up your skill set with professional training and proof of certification.

Vivid Teeth Whitening provides the most in-depth teeth whitening training course on the market with videos, and instructions on performing the treatment properly and safely. If you’re not a certified teeth whitening professional and want to become one click here.

Conclusion

In the end, these are some of the best ways to get new customers as a teeth whitening professional. Many of which we here at Vivid Teeth Whitening have tried ourselves and have been successful.  Keep in mind that  they certainly are not the only ways. When you put your mind to it, you will have several more creative things you can try to gain more customers.