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Taking your teeth whitening business mobile can be a great way to generate extra revenue, giving you the opportunity to broaden the potential clients that you serve. In fact, we recommend that every whitening professional has some form of mobile teeth whitening as part of their business.
In this article your going to learn;
Running a mobile whitening business enlists a different business model than a stand-alone whitening spa or doing the service out of your home, but does provide several benefits to a teeth whitening professional with the ability to drive their equipment and materials to a location outside their home or spa. Most mobile operations use a vehicle that they already own and perform the treatment in the home of others. This is easier done with mobile-friendly equipment that is meant for mobile operations. Our standard whitening lights are not meant for mobile use but can be adapted. You can browse mobile whitening lights and resources by clicking here.
Others buy and modify a van or bus with which they operate. This option is more expensive but can be effective in certain locations where you aim to operate in several different locales. Starting a fully mobile business is often more difficult and requires more planning when compared to a home or spa operation.
You will have to do further research into things like insurance that covers a mobile operation. Your area may also have other laws and regulations that you will need to follow. Remember to always do your proper research so that you stay within the limits of the law.
In the end, a mobile operation can provide several benefits, the biggest of which is expanding your market. With a mobile operation you can cater to a larger number of people spread through out a vast area, which gives you the possible advantage of servicing more clients a day.
Mobile teeth whitening refers to any portion of your business that is performed outside of your whitening spa or home. Some whitening operations are completely mobile, but the majority of whitening professionals have either a whitening spa or perform the treatments in their home, while implementing some form of mobility to their business. Here are some of the ways to take your operation mobile.
Local trade shows can mean good money in a short period of time. People go to trade shows ready to spend money on unique items and services which makes them the perfect place to display your professional teeth whitening skills. Be weary if you find many other teeth whitening professionals involved in the same place. This will make it more difficult to land customers.
Trade shows do make you pay for your place in the show. Do your research about the number of people that usually attend each particular show you plan on being involved with, then from there gauge the amount of money you will be able to earn from a show, some shows may not be worth paying for your place at the show.
Like trade shows, fairs can be a great place to bring your operation in front of a lot of people. Fairs can draw in thousands of people! However, some fairs may not draw in a clientele that would be interested in teeth whitening so be sure the fair is something that matches the vibe of a teeth whitening operation.
Health clinics like dentists may also be interested in having you operate out of their facility. Many dentists don’t offer teeth whitening because other dental treatments outside of whitening like cleanings, crowns, fillings, etc. make them more money. This provides whitening clinics with a unique opportunity to build partnerships with local dentists.
Be careful not to approach anyone that may see you as a competitor, do your research before approaching any medical professional.
Don’t want to rent out your own spa space? Try partnering with a spa on a temporary basis to offer and market your services within their spa for a split revenue deal. In many cases, you will have to give a good chunk of your revenue to the spa owner, but if you’re able to generate enough traffic it can be a win-win!
Having others like a spa do a large chunk of the marketing work for you can also alleviate one of the largest stressors when it comes to teeth whitening, finding clients.
In many communities there are groups that meet together to display and advertise their local business ventures. These groups can mean the opportunity to not only provide your service during meetings but partner with other local businesses to market and operate.
Do research into what local business groups exist in your community. Many of these groups can be found marketing themselves on Facebook. Other places to look for such groups are in your local chamber of commerce. Partnering with other local businesses in any fashion can be extremely useful for getting the word around about your venture. It is always good to have others in the community promoting your business.
It’s likely your family and friends will want to help you reach success in your business. One of the best and most profitable ways to do this is by hosting whitening parties at their homes with all of their friends. For these you will usually want to own more than 1 whitening light, however you can get by with just the one light as well.
A whitening professional can come out of one of these parties making $500 to $2000 in just one day. It is best practice to offer a discount of some kind to incentivize these parties.
Gyms are similar to spas in the fact that people who care about their appearance are usually the same people that go to a gym. You can benefit from a gym’s traffic by partnering with them by hosting whitening sessions in the gym. Like a spa you will have to split your revenue so plan accordingly.
A health product provider is someone or store that provides health products such as beauty, supplements, protein and a number of other products to consumers. Many of these people sell these products from their homes and others may own supplement or beauty stores.
For those providers who operate out of their homes with a loyal customer base, you can provide them with the opportunity to host similar house parties for their clients with a revenue-sharing plan, and with those who own a store or shop the relationship would be the same as doing business inside a gym or spa.
| Operations can span a large area. |
| People feel comfortable in their home. |
| Cheap to start. |
| Tax benefits. |
| Easy to start. |
| Forms personal relationships. |
| Can mean more involvement in the community. |
| Other homes may not be optimal for treatment. |
| Local restrictions on a mobile business. |
| Less room for expansion. |
| No street advertising. |
| Can take a lot of time to get from one appointment to another. |
| Gas is expensive. |
| Insurance can be high. |
We recommend that all whitening professionals take their business mobile in some way, giving you the chance to diversify your business and reach new avenues. Use this article as a guide on how to branch into mobile teeth whitening. With one final note, If you are looking into a fully mobile operation, make sure that you commit time to researching the regulations that may exist for your operation.
If you want more information on mobile teeth whitening, call one of our whitening professionals!
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