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Performing Research for Your Professional Teeth Whitening Business

Tyler Ludlow
February 28, 2022

Before starting any type of business it is a good idea to do some research into the things that will make your business successful. Luckily, for teeth whitening we have done a lot of the research for you! Meaning you can use the research found within this article as a starting point, and the other information in the article as a guide to find out information about what will make your future or current teeth whitening business successful.

This article will go over the 3 most important things you should know for your professional teeth whitening business.

  1. Rules and Regulations for teeth whitening in your area.
  2. Who are your potential teeth whitening clients.
  3. Who are the competitors in your area.

Rules and Regulations

Each country, state, county and even city can have different rules regarding what you can and can’t do as teeth whitening professional. It’s for this reason that you need to do extensive research into the laws and regulations in your area. The best way to research is doing a simple Google search such as “Laws for professional teeth whitening

If you are in the United States we strongly recommend having the client perform their own whitening treatment under your supervision, making sure to never touch the client’s mouth. However, this may different depending on where you are located.

For some information on professional teeth whitening regulations by state click here.

Who are your potential teeth Whitening client’s?

Here are some of the things that we have found using our own customer base for our professional teeth whitening businesses.

Learning about your potential customers is one of the most important things you can do! Knowing your customers will set you in the right direction for everything you do in your business.

 Who are the people that get their teeth whitened? It’s hard to nail down one single group of people that whiten their teeth because such a large range of people get their teeth whitened, which is why its such a good business to be a part of in the first place. Potential customers range from adults in their late 50’s who want to erase years of stains, to young adults who want to build their confidence with whiter teeth. However, there are certain groups of people that whiten their teeth more than others. It’s important to know who these groups of people are so you can cater your business to them. Learning about these groups is going to require some research on your part. Think about the people around you that whiten their teeth. What do they have in common? Why do they whiten their teeth? How often do they whiten their teeth? Write down the similarities and differences you observe. 

After you have gone through your own observations its time to do some more in depth research into the people outside your circle that whiten their teeth. We have found the best way to do research in your area is too look at your competitors and see the type of people that are whitening their teeth through them. It’s likely that the people who will get their teeth whitened by you will be similar. The best way to do this, is to see who is following and engaging with them through their social channels and website.

For some general information on the people that whiten their teeth click here.

Who are your competitor’s

It’s time to do some research on the people you will be competing against to get teeth whitening client’s. Researching your local competitors is vital to being able to compete on location, brand and price.

This research can be done super easily with just a few Google, Instagram and Facebook searches. Do a quick search on all of these platforms looking for the teeth whitening professionals that are operating in your area. You are going to want to keep track of these businesses through out your teeth whitening journey so be sure to write down their business name and information either on a spread sheet or google doc.

Below is a list of information that you will want to find out about all of your local competitors.

  • Business name.
  • Business structure. (Spa, At Home, Mobile.)
  • Prices.
  • Popularity. (Are they busy?, Do they have a lot of social media followers?)
  • Things you like about their business. (Messaging, Logo, Image.)
  • Things you dislike about their business.

This information will be key to figuring out what is going to separate your business from your competitors and how you plan on structuring your business plan with things like pricing, image and messaging.


Don’t stop your research there! Even though we have determined that these 3 things are the most important things to know for a teeth whitening business, there is so much more information out their to discover.

Even though this is our first step for starting your business, it can easily be done along with other steps like starting your professional teeth whitening training, buying products and creating your brand image.

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